Marketing

Latest marketing features from Brand Yorkshire

Wednesday, 06 February 2013 16:49

Market research why bother?

At one time, consumer purchasing was driven by emotions and hearts. However, as times have become much harder and every penny counts, we are seeing a switch to much more thought-out purchasing, says Jo Cliff, Managing Director of Platypus Research Ltd.
Wednesday, 06 February 2013 16:45

How to create value from market understanding

Customer insight is the foundation of any successful marketing strategy. Simon Ryan, Managing Director at Purebrand, explains how creativity is the key to unlocking real market understanding and how it could transform your business.
Wednesday, 06 February 2013 16:39

The 10 commandments of brand

Brand is not just a logo, image or name; it’s your company’s personality, a way of translating your business message and effectively communicating through different outputs, says Mark Edwards of The Engine Room.
Wednesday, 06 February 2013 16:18

Social Media - making it work

Tweet, like, follow... it seems a raft of new words have entered the vocabulary of even the most hard-headed business people over the past three years. They are all of course words that relate to social networks.
Monday, 21 January 2013 11:47

How social media can develop your business

We are all aware of social media. What is exciting for businesses is that it can be used in different ways and to different effect, says Caroline Anderson of Business Boots.
Monday, 21 January 2013 09:26

Why use a professional copywriter?

We can all write, can’t we? We do it every day. Is there really any difference between the writing we do in our everyday jobs and the writing a professional copywriter does? Fiona Kyle, Owner of Words by Fiona Kyle, explains.
Tuesday, 04 December 2012 09:40

Your video - what to think about

David Felber of award-winning video production company The Production Zone highlights some important points when producing a company video.
Thursday, 15 November 2012 11:14

The art of digital communication

The most recent addition to the world of digital communication is social media – a fascinating concept that has revolutionised the way we ‘speak’ to each other and a much wider audience should you choose to engage in Twitter, Facebook and indeed blogs.
Tuesday, 03 January 2012 10:49

Why film means business

It’s increasingly important for businesses to think about including video in their marketing toolbox. We spoke to experts in the region about how a small amount of footage can go a long way to improving your business’s online presence.
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