Marketing

Latest marketing features from Brand Yorkshire

Tuesday, 21 January 2014 11:40

Leaking profits through a sales lead black hole?

It’s hard to believe but recent research shows that business-to-business firms spend 65% of their marketing budgets on average on trade shows, product seminars, cold calling, database purchase and telemarketing activities designed to create ideas to generate leads to new clients.
Tuesday, 12 November 2013 16:40

Don’t be a twit on Twitter

When delivering a message that reflects your personal brand, it’s a good idea to have a little 'sense check' before you launch it into the Twitter stratosphere, says Jennifer Holloway.
Thursday, 17 October 2013 08:37

Twitter: How to get more followers

Confused by quality over quantity? Dismayed by your follower numbers? You’re not alone says Sarah Allison of Social Yorkshire.
Wednesday, 03 July 2013 14:05

The insider’s guide to using social media for PR

Social media is not a nice to have - it's an essential and powerful tool that should be used to maximum effect says Caroline Woffenden.
Wednesday, 19 June 2013 15:26

Avoid spending thousands on a worthless website

I’ve just asked a client to spend less than £3,000 with me to sort out a terrible website that is positively harming their business and on which they recently spent over £25k!
Thursday, 06 June 2013 07:52

Social media - don't get bogged down

Where do you start as a new or mature business in working out which social media websites are the right choice? Caroline Hodgson offers some handy tips.
Wednesday, 01 May 2013 11:02

Video communication comes of age

It’s come a long way, but video communications technology – used effectively – could make a huge difference to your business, says John Masters
Wednesday, 10 April 2013 10:24

Why online video builds better business

Andy Green of Leagus Video shares five good reasons why you should use online video, with tips for getting the best possible returns.
Wednesday, 10 April 2013 10:02

Social media with a personality

The online retailer may never physically meet their customer but they need not miss out on using their personality to build rapport and keep their customers returning, says Rowan Grant.
Wednesday, 20 March 2013 11:28

Why film means business

With the ever-growing popularity of websites such as YouTube, it’s increasingly important for businesses to think about including video in their marketing toolbox.
Wednesday, 20 March 2013 09:36

Achieving social media standout

The seismic internet developments have revolutionised the way SMEs communicate - and social media has unleashed a plethora of vibrant platforms through which businesses can engage, share and learn with existing clients, prospects, peers and business partners.
Tuesday, 19 February 2013 08:13

Exploding the marketing myth

Why is it, that whenever I tell people my line of business is marketing, they immediately assume I am a designer or in PR, branding or advertising?
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