# 4 Confessions of a Small Business: Goal vs Tactics

By Emma Webb

What is a Goal and What is a tactic?

Marketing goals are the specific objectives you are aiming to achieve within your marketing plan. Your marketing goals should be SMART, focused and align with your corporate objectives.

Marketing tactics are the strategic methods you have chosen to achieve your goals. They are the methods that you will use to promote and advertise your products and services!

When starting to create your marketing plan, first you need to clarify your goal, and then identify the tactics you will implement to reach that goal.  In today’s fast paced environment, we need to be fit, fast and agile to survive!  Great planning and execution are key to dynamic growth! 

Goal v’s Tactic Quiz:
1. Is growing your followers on Social Media a goal or a tactic?
2. Is growing your revenue by 10% this year a goal or a tactic?
3. Is growing your database a goal or a tactic?

Answers: tactic, goal, both.

Are you ready to take your business to the next level? Here at One360 good planning is fundamentally to everything we do.

If you need help getting started on your marketing journey call Emma on 07966582013 or drop an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit our website at www.one360.co.uk

It's time to get your ducks in a row!