How to achieve easy 'Local SEO'

Words by Bigfoot Digital Words by Bigfoot Digital

Whether you serve a local, national or international market you should always leverage your geographical location to reap the many benefits of local SEO.

As Google becomes increasingly personalised to the user, it is more important than ever to make sure you have local visibility in search and it isn't difficult to achieve.

What is local SEO?

Search Engine Optimisation (SEO) is about getting your website found at the top of the search results. Local SEO is specifically getting found for any search phrases that include the name of the town or surrounding areas where your business is located or even for searches which don't include the location but is listed because Google knows the user is searching from that geographical location.

For example, if someone was to search for 'wedding dresses Sheffield' it would return similar results to someone searching 'wedding dresses' if they are in the Sheffield location and have location settings enabled (which the majority of search users do, particularly if they are using a mobile device).

A key indication that you are well optimised for local search is appearing in the map or local snack pack as it is sometimes referred to.

What are the benefits of ranking locally?

More and more people are looking for local businesses and favour working with a company that is accessible to them. Building business relationships is ten times easier when a face-to-face meeting can be arranged, even at short notice. Many decision makers understand that local businesses have a lot to offer.

By getting your website listed in the snack pack it will make your website stand out, especially if supported by Google reviews displaying the orange star rating. In general, local SEO searches have a better click through rate than general SEO.

How to get your website ranking locally

There are two key factors that are making it easier for local businesses to get found by their local market. Firstly, search location is much more accessible to the search engines, particularly as an increasing number of people are using mobile devices which will use location services as part of displaying search results. Secondly, many people have a Google account and remain logged in, meaning that Google can gain lots of information about search history and behaviour to make new search results even more relevant to you as an individual.

Now is the time to get your website optimised for local search. There is less competition than general search but it is more highly targeted and therefore should provide you with a better conversion rate. It is a straightforward process to optimise your website with a local SEO campaign. Using the following strategies will propel you to the top of local search:

• Google my business
• Local citations
• Reviews
• On-page content
• Local link building
• Maximise SERP click through rate with well optimised meta data

If you aren't confident of implementing a campaign yourself and would prefer for an expert to help get you found, Bigfoot Digital offer great value local SEO campaigns which will achieve results quickly for your business. Get in touch today for a FREE SEO website audit or call us on 01226 720 755.