Get your business found online

Online marketing strategies Online marketing strategies

Getting your brand found online is essential if you want to reach more customers, increase brand awareness and fully promote your business.

Businesses who use digital marketing have the opportunity to reach people where they already spend a lot of their time: online. There are several different digital marketing tactics you can use, and in most cases, you'll use a combination of tactics.

Online Advertising

Online advertising is a great way to draw attention to your business. Placing ads on sites your target market frequents can help you raise brand awareness and drive traffic to your own site. Strategically link ads to your homepage, product pages or blog, depending on the calls to action you use.

PPC Advertising

Pay per click advertising is a form of online advertising where you'll only pay for the ad each time it is clicked on. If you work with a search engine like Google, your ads can appear when people search for key terms and will be listed near organic search results.

Search Engine Optimisation

Search engine optimisation, or SEO, is the process of optimising a website so it appears near the top of search results when specific keywords or phrases are searched for. This tactic brings valuable organic traffic to your website and can be a very affordable way to get your business found online.

Social Media Marketing

One of the most popular forms of online marketing is social media marketing. With this tactic, you'll leverage Facebook, Instagram, Twitter and other social media sites your market uses to promote your business. You can use paid ads and you can build a following and use your account to share branded and promotional content.

Each of these tactics brings its own benefits and each one can work in conjunction with the others. To create an effective strategy, you'll need to use a combination of tactics to establish your voice online and reach your target market.

Start making sure people can find your business online by choosing one tactic to start using and then developing your efforts into a comprehensive digital marketing strategy.

To find out more about how you can expand the visibility of your business online, get in touch with Bigfoot Digital today for a free digital marketing audit.