Nigel Greenwood 12.20am - 12.40pm

“Why and How to Map Your Customer Journeys”

Time: 12.20pm - 12.40pm

Find out how to look at your business through your customer’s eyes so you can grow profitably more quickly.

About Nigel

Nigel first started mapping customer journeys as Head Of Channel Management for a multi-national corporate, increasing sales by 30% through one simple change to the sales process identified when he mapped the journey. As Head Of Customer Loyalty, he again used journey mapping to improve customer retention by 50% within a year, netting the business £148m extra profit.
He established Simply Customer in 2014 to help SMEs grow through mapping customer journeys and improving the customer experience. Local SMEs he has worked with have seen up to 100% improvement in lead to sale conversion, 80% improvement in customer retention and up to 700% increase in turnover.
For more details about Nigel visit his LinkedIn Page, website or follow him on Twitter.



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