Andrew Sherratt 11.40am- 12.00pm

"Is your marketing working for you, how to find out"

Time: 11.40pm - 12.00pm

In this seminar Andrew will look at how and why we should measure marketing effectiveness. Marketers use data for insights to inform decision making and utilisation of marketing resources. It is now essential for marketers to be able to prove the results of activities and justify expenditure. Good use of data and insights enable future marketing activities to be much more successful, improving return on investment whilst increasing turnover and profits. nnovative methods of analysis and the latest trends in marketing metrics to provide insights and enable effective decision making will be discussed. If you want to be able to justify your marketing expenditure, securing future budgets and using metrics to develop future success this seminar will give you great insights to enable you to do so.

Andrew is Principal of SPA Professional Academy - a Chartered Institute of Marketing (CIM) Accredited Study Centre, delivering professional marketing qualification courses across all levels and including specialist digital marketing qualifications. Andrew also works at other colleges internationally delivering CIM qualifications. Andrew is a Senior Examiner for the CIM.

In addition to running the study centre Andrew works with a broad range of clients from diverse industries delivering training courses centred around developing communication skills to enhance business relationships for both individuals and organisations, developing skills in marketing related areas. Andrew is experienced with helping overcome the difficulties associated with small businesses, working with organisations to ensure they maximise the opportunities available to them, developing individuals to enhance their organisations. Andrew is a passionate believer in providing excellent service for customers - both his own and his clients – whilst ensuring the delivery of the highest possible return on investments.

Andrew is actively involved with CIM regional activities as a member of the Yorkshire Regional Board and has twice been chair of the Mid Yorkshire branch. Away from work he is likely to be found doing something related to motoring, including competing at Harewood Hillclimb in one of his cars.


Registration to attend Brand Yorkshire 2018 at Pavilions of Harrogate is FREE of charge.
We'd like to invite you to attend this Conference and Exhibition to make new contacts, do business visit 100 exhibition stands and listen to 13 of the most inspirational speakers out there.
To register,
click here