Janet Doran 1.20pm - 1.40pm

‘The purpose of strategy is to create sustainable competitive advantage’

Time: 1.20pm- 1.40pm

Whilst strategy is often associated with large and complex organisations the basic principles of ‘how to compete’ and ‘how to win’ are critical to any business. This session will take you through a simple model designed to focus on three key elements that can make your business stand out from the crowd.

You will leave armed with some ‘health check’ questions designed to challenge your current strategy and highlight opportunities to maximise your unique competitive advantage.

About Janet

Janet Doran works freelance as a Strategic Mentor, supporting Solopreneurs and small business owners helping them to unlock their unique differentiation and enabling them to build successful businesses in competitive markets. She has an MA in Management and her work includes undergrad and postgrad examiner for Business strategy. Find out more at www.thepositivepen.co.uk


Registration to attend Brand Yorkshire 2018 at Pavilions of Harrogate is FREE of charge.
We'd like to invite you to attend this Conference and Exhibition to make new contacts, do business visit 100 exhibition stands and listen to 13 of the most inspirational speakers out there.
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