Louise Turner 2.50pm - 3.10pm

"The 10 secret marks the judges won’t tell you about"

Time: 2.50pm- 3.10pm

Who doesn’t want to say their business is award-winning? (If you don’t, this presentation is not for you). But when winning an award is an art, not a science, and comes with no guarantees, how can you make sure that your entry stands out from the competition?

Hear about the ten secret marks no judges will tell you about in this presentation filled with examples from almost two decades of writing winning award entries. Louise will reveal why winning is over-rated anyway, as well as giving away tips and tricks to move your next award entry up a league.

Louise Turner, Chief Wordsmith, Wordsmiths Unlimited and Awards Writers

Louise and her team’s words have won European, national and regional awards for clients ranging from Yorkshire Water to high street names, via SMEs and mobile phone networks.

The results speak for themselves – 80% of the awards written by Louise and her carefully-chosen awards-writing team have been shortlisted, and around half have taken home a prize.

Louise has also designed and set up some awards, as well as being on the judging panel for others.

After a 13 year career in PR and communications Louise decided she loved writing more than anything else and set up Wordsmiths Unlimited and its partner brand, Awards Writers.

Having written and won a clutch of awards for her own and her team’s work while a communications manager for a large public sector body, Louise added award-writing as to her portfolio when she set up the business in 2011.

Having written a guide to writing winning award entries for the NHS in 2017, Louise also delivers training to help people write their own entries, and is currently writing a book about the process.

From writing press releases for Morrisons to briefs for the Prime Minister, her writing career has taken in topics ranging from the fluffy (real nappies and bath bubbles) to the functional (kitchens, bathrooms and aeronautic alloys).

She is a big fan of sleep and gin (dream client wish right there!) but doesn’t get enough of either.

Louise Turner

Chief Wordsmith

Wordsmiths Unlimited and Awards Writers

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07921 543898



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